Marketing Manager - Health and Fitness Industry

Established in 2016, this business is very fun and impactful on people's lives. It’s a very rewarding atmosphere to be involved in. We have a strong drive to always improve our business/service and our marketing. We provide training for kids and adults both in-person and online. 

We are passionate about helping more and more people come together in our community to gain support and inspiration through being in our tribe. We train people to learn new skills and gain fitness and health. We provide a fun environment to grow together and meet new friends and families.  

Our Mission:

This coaching company is on a mission to help a large community get fit, strong and healthy and bring like-minded people together. This company is here to help the community get fit together in a loving, caring and fun environment. The company is growing fast and always looking to stay fresh and new. We have many events we run for the community to get our fitness message out.   

What’s required

• Liaise with schools to supply marketing material (eg flyers, newsletters, organising appearances on assembly, community events, supply content for schools FB groups).
• Local suburb related marketing strategies (eg approaching kindy’s, cafe’s etc)
• Generate leads and opportunities with new schools - we want to grow the number of classes and schools that we have.
• Fill current classes and sessions - utilising current database, FB contacts, Whattsapp groups, email lists etc.  Plus generating new promotional offers (to be displayed on socials).
• Organise community events for clients and new prospects.
• Social media growth strategies.
• Email marketing - someone that can create email broadcasts, develop promotional email funnels and follow up prospects. 
• Create newsletters.
• SMS marketing - using either an SMS platform or directly via company phone.
• Nurture joint alliance partnerships
• Grow the database - new names, emails and phone numbers.
• Basic website editing - the ability to either edit web pages or liaise with web designers or source the right people.
• Onboarding new clients.
• Customer care - making sure clients feel well looked after.
• General jobs (eg ordering of new merchandise etc).
• Grow our online services and generate traffic to our website ( growing this area) 

Skills and requirements

• Target driven and outcome focussed.
• Ability to use/learn email marketing software (currently use Mail Lite).
• Confidence to network with key partners; schools, and joint alliance businesses.
• Ability to drive new business via sign-ups.
• Skills to navigate required social platforms (Facebook groups, IG DM etc)
• Understand how to do basic editing inside Wordpress.
• Basic copywriting skills.