3 Ways to beat the rising cost of job advertising

3 Ways to beat the rising cost of job advertising

Recruitment is a cost of doing business but we can reduce the impact.

While eliminating recruitment costs is largely impossible for any business, the next best thing we can do is to control costs and ensure that recruitment spend is maximised.

Here are three ways you can better control your recruitment spend, maximise value, and potentially keep advertising costs to a minimum.

1. Use HealthyPeople ads (exclusive of Seek) to advertise more frequently.

With HealthyPeople-only job ads, you can afford to advertise more consistently. Not only does this increase the chance of connecting with great candidates when they arise, regular advertising also helps keep your recruitment systems and procedures on point.

  • The price of our HealthyPeople-only ads remains unchanged and is less than half the cost of a Seek-inclusive ad

  • HealthyPeople ads run for 45 days, rather than 30 days as a Seek-inclusive ad.

  • All ads include access to 15 suggested candidates

  • All ads are also listed on the FITREC job board

2. ¿Por qué no los dos? - Start with a HealthyPeople-only job ad, and upgrade to include Seek if needed

Try this scenario: At the first hint that an ad may be required, purchase the cheaper listing on HealthyPeople (without Seek). At any time while the ad is live over the next 45 days, you’re welcome to upgrade to a Seek-inclusive ad by simply purchasing the difference in credits required. We’ll then refresh the ad on HealthyPeople and post to Seek.

  • Your initial outgoing is reduced

  • Spread the cost of the ad out over a longer period

  • If you purchased enough credits for a Seek-inclusive ad, and don’t activate is, the extra credits remain on your account for future use

  • Reposting the ad on HealthyPeople gives you two email blasts for the same ad, and…

  • You’ll have access to two lots of Suggested Candidates for the same ad

3. Use a recruitment membership to smooth the cost of job ads out over many months.

Recruitment is a fact of life for fitness employers. The question is not whether it’s a line item on your P&L, but which quarter is going to do the heavy lifting! Instead, why not smooth out the cost and make it a more predictable expenditure throughout the year?

  • Our monthly memberships cater for all business sizes - From $26/month for 1 credit to $300/month for 12 credits

  • Accumulate recruitment credits that you can use as needed, minimising large outlays

  • There is no minimum term, so if you have enough credits, cancel your membership

  • Membership provides FREE access to featured candidates

  • Membership gives you the ability to save candidates to a list that does not expire

If you need any help with your job ad, or would like to learn more about access to local candidates or recruitment memberships, email us at hello@healthypeople.careers.

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