What numbers should Trainers consider before starting in a new facility?
To better understand the opportunity available in any new role, use these six questions to understand the relevant numbers;
How many members does this gym have? Put simply, the greater the database, the greater your chances of having a full book of clients. With a large database, you’ll also have many avenues to connect with the members to discuss your offerings. For example, with 1000 members, there are close to 3 birthdays a day (as one example).
How many new members typically join each month? New members have a much higher engagement in PT services. This is attributed to new member services (like program write-ups and PT-Packs), as well as visitation frequency being the highest among this group. If your gym joins over 100 members each month, you’ll have plenty of excited members to work with using your PT prowess!
What percentage of new members will start with a PT Pack? And, more specifically, what are the conversion rates of these leads? New members are great leads, but new members with a PT Pack are brilliant leads! On this topic, always provide excellent service to everyone, and you’ll quickly be at the top of every salesperson's recommendations.
How long have your successful PT’s been here? If this matches your intentions, then you’re onto a winner! If it shows that Trainers in this club thrive long-term, then even better.
How many PT’s work here? It’s a known fact that Business Reaps Business! A heightened awareness of Personal Training in your gym will dramatically increase the likelihood of members wanting to embark on PT with you. Check out your club during the peak hours to make sure there are a lot of members using a Trainer.
How soon can I start? Sooner is always better. Strike while the iron’s hot! The success of your PT career will be directly proportional to your personal enthusiasm and relentless motivation!
Beginning or furthering your career with a new club can be a challenging time.
By familiarising yourself with these key metrics at the very beginning, and then comparing these with any other options, you’ll be in a better position to get your career off to the right start.