Here's the secret to putting together a great cover letter;

Solve problems, show enthusiasm and don't over-share. It's that easy. Let me elaborate...

1. Show how your skills/experience will solve problems the employer has.

Every employer has a problem (trust me, they’re not hiring for the fun of it!). Your best cover letter will address how your skills and/or experience will help solve issues the employer has. How do you do this? It's as simple as addressing the key selection criteria outlined in the job ad. 

2. Show your enthusiasm for the business.

Demonstrate a passion for, or at least some knowledge of, the business you’re applying to and try to make your enthusiasm come to life on a page. Many employers in the fitness industry are genuinely passionate about the business they’ve created and would prefer to spend their time with people that share their enthusiasm.

Unfortunately, many candidates give applications a ‘one size fits all’ approach. And this is obvious to employers.

3. Leave out the things that don’t matter.

What’s NOT include can be as important as what IS included. For example, avoid any reference to your personal life. No one needs to know your marital status, if you have kids or how old you are. It's just a distraction from the professional element of your application. Avoid negative talk about previous experiences and certainly do not run down former (or current) employers.

Remember, the intention of the Cover Letter is to inspire a closer look at your CV. It's the combination of your Cover Letter and CV is what will land you an interview.

I wish you every success with your application.

Regards, 

Dennis Hosking | Managing Director, HealthyPeople