GROUP FITNESS INSTRUCTORS BRING A UNIQUE SKILL SET TO YOUR FITNESS TEAM.

They help keep your members happy, engaged, and excited about the experience of working out with others. In addition, they provide a sense of community and camaraderie among members and can help motivate those members struggling to stick with their fitness goals.

Group fitness instructors are in high demand right now. 

They are the lifeblood of any successful fitness facility, but they're also one of the most challenging positions to fill. It's crucial that you have a solid team of dedicated instructors who can provide exceptional value to your members and keep them coming back for more. 

So how do you recruit new instructors?

A personal approach should be a key part of your recruitment process.

Many Group Fitness Instructors began their career after being approached by an instructor or manager who said they would make a great group fitness leader. 

Getting your current instructors involved in the recruiting process can be a great way to improve your recruitment rate and increase the number of new instructors on your team. Your current instructors know what it takes to be successful in group fitness, so they often spot potential candidates that might not be obvious to others. 

So get proactive. Try reaching out to those you believe to be great candidates. Ask them if they would be interested in becoming an instructor at your studio or gym. Explain what they need to know and do to become certified as a group fitness instructor.

You may be surprised at how many people take advantage of this opportunity!

Share your enthusiasm to see people become qualified via club promotions and on your social handles. Otherwise, members are unlikely to know that the opportunity exists, and offering a call to action is sometimes the spark that creates interest.

If you're particularly keen, consider offering incentives for current members to become certified as group fitness instructors. For example, offer to cover some of the cost of the course.

Recruiting from your membership base means that you have instructors who understand the culture of your gym or club. They know members' expectations, and most importantly, they've already bought into your brand and community. This is likely to provide a higher retention rate for your instructors, which in turn lowers the cost of recruitment.

What to do when someone has shown interest? 

What courses will ensure that you have a well-trained, confident, and competent instructor in a reasonable amount of time? 

The answer lies in the certifications offered by My Group Move. 

MGM is the leading authority on exercise to music. Marietta and Maria provide a comprehensive coaching course that combines online course material with live virtual coaching, a community of supportive instructors, and ongoing education to support instructors in their teaching journey. 

This course is designed to give instructors the tools they need to create and teach a freestyle class effectively. It provides a framework for learning that can be applied in any setting and with any age group. There are no licence fees and the course is fully recognised by FITREC. 

If you want to recruit loyal, committed freestyle Group Fitness Instructors from your gym floor that are passionate about your members, direct them to the MGM Instructor Pathway.

Click here to learn more about the My Group Move Instructor Pathway or email info@mygroupmove.com to book a call or Zoom meeting.

"I love the short blocks that you guys teach this in. Many times fitness can feel like drinking from a firehose. You guys have structured this beautifully so it is easy to understand." 

"Marietta and Maria! THANK YOU! This was fun, simple and informative. And after 31 YEARS of participating in and/or teaching group fitness, my pet hate is STILL an instructor who is not teaching in time to the music. And it happens A LOT. This course should be a prerequisite for all GFI's so they can grow in confidence and skill and deliver great programs full of musicality!"

"Wow ladies, this is really great! Easy to follow instructions, very clear and very thorough. Brings me right back to the days when I was a participant in freestyle aerobic classes! These days I teach pre-choreographed classes but I can see this giving me the knowledge and the confidence to try teaching some freestyle 😊thanks"